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GLOBAL CONSUMER DEMAND

Global diamond jewellery sales were an estimated US$79 billion in 2013, growing at over three per cent in nominal value in 2013 in USD terms vs 2012, ahead of the compounded annual rate of growth experienced between 2008 and 2012.

In terms of polished diamonds contained in diamond jewellery at cutting centre wholesale value (so called ‘PWP’ or ‘polished wholesale price’), demand increased by over three per cent from 2012 to 2013, to reach approximately US$25 billion. The two biggest markets, the US and China, both grew by more than the global average, with sales of polished diamonds increasing seven per cent in the US and 14 per cent in China measured in USD terms. A detailed view of future consumer trends for the diamond industry’s most important markets, the US and China, is provided in the ‘In Focus’ section of this report.